We created the visual project for Esquina 1 Gas Station with a clear goal: to turn the entrance of the city into a landmark. We positioned the station on the first corner to make the most of the visibility and flow of the main avenue. From the start, we organized the space with a focus on comfort, efficiency, and practicality. We planned wide access points, eased maneuvers, and structured the refueling area to ensure smooth flow. We also designed covered parking integrated with the convenience store, offering more comfort to customers. At the same time, we united a functional layout with a striking visual identity, creating a modern, organized, and welcoming environment. In this way, the Esquina 1 visual project strengthens the brand, improves the user experience, and delivers efficient service from start to finish.
To translate the Esquina 1 concept into a strong, direct visual language, we created a visual project rooted in the local reference. We used a clean, direct design, with simple shapes and straight lines that communicate modernity, solidity, and easy reading. To reinforce this concept, we chose a color palette that balances contrast and sophistication. We combined white, which conveys lightness, simplicity, and cleanliness, with a dark blue with purplish nuances, which ensures visual presence and elegance. As a complement, we included petrol blue as a support color, adding depth and conveying trust.
To ensure even more prominence, we applied the logo in relief and installed recessed lighting, ensuring visibility at any time. As a result, we enhanced the architectural structure and made the visual identity easy to read even from a distance.
Next, we applied the same principles to the convenience store. We designed simple geometric shapes, integrated the structure with the main canopy, and installed efficient lighting. We also applied the visual identity across all signage, ensuring that every customer touchpoint reinforces the station’s values: objectivity, organization, and modernity.
See more of our gas station design services and explore a related project, Dom Pedro. For industry context on fuel retail, visit NACS.
