Auto Posto Marcossi receives a complete visual renovation project focused on modernization, standardization, and brand strengthening. Petrol Design developed the proposal strategically to improve the customer experience and reinforce the station’s market presence. The new design creates an organized, attractive look that eases communication with drivers and builds credibility, helping the business stand out from competitors, attract more vehicles, and boost profitability.
The new Marcossi visual identity uses blue, red, and yellow to communicate energy, dynamism, and credibility. The yellow star works as an iconic element that ensures immediate recognition and a direct association with the brand. The logo appears strategically across the station’s main structures for quick reading and a strong visual presence throughout the space, giving the project personality and effectively setting it apart from the competition.
Because the station sits in a busy central area, visibility is decisive for attracting drivers. The new design fulfills that role efficiently, extending the reach of the visual communication and helping increase customer flow throughout the day.
The architectural and visual project prioritizes straight lines and a contemporary aesthetic. The renovated canopy highlights the centered logo with strong color contrast, while the red band and yellow detail above ensure visibility from a distance, especially for moving drivers. The columns follow the same visual standard and harmoniously integrate the canopy with the pumps, which display the Marcossi name and star as the brand’s visual signature, keeping communication unified across every touchpoint.
The masonry support area with wood details makes the environment more welcoming and sophisticated, paving the way for a future convenience store with longer customer dwell time. The well-organized pavement guides vehicle and pedestrian flow, ensuring safety, efficiency, and a smoother operational experience.
See more of our gas station design services and explore a related project, Vilarinho. For industry context on fuel retail, visit NACS.
