Identidade Visual

Gas Station Branding: Auto Posto Tuta

The new visual identity for Tuta Gas Station arrives with a modern, high-impact design. The station focuses on functionality and a strong visual presence, with the Tuta brand standing out…

About the project

The new visual identity for Tuta Gas Station arrives with a modern, high-impact design. The station focuses on functionality and a strong visual presence, with the Tuta brand standing out through a logo that highlights the initial “T”, carefully designed to convey sophistication and energy. The result reflects the brand’s identity while delivering a unique, memorable experience for customers.

We chose blue and yellow for the Tuta design, reinforcing the brand identity and projecting vibrant energy that stands out in the urban landscape. We installed an imposing 14-meter totem with LED pricing and service pictograms, ensuring excellent visibility and easy recognition for drivers at high speed. We also carefully planned all forecourt signage, optimizing entry, exit, and dedicated-area traffic flow. As a result, we significantly increased operational efficiency and day-to-day service safety.

We designed Tuta to combine aesthetics, functionality, and comfort, creating a welcoming, modern, and efficient environment. We paired bold colors, a sophisticated logo, and a well-organized layout to ease vehicle circulation and strengthen the brand’s presence in the region. Strategic lighting, ACM finishes, and a striking façade raise the visual standard of the project, consolidating the station as a regional benchmark in the fuel sector.

See more of our gas station design services and explore a related project, Vila Rica. For industry context on fuel retail, visit NACS.

Frequently asked questions

Get your questions answered about this project

O projeto Gas Station Branding: Auto Posto Tuta envolveu identidade visual, com solucao completa pensada para valorizar o posto e melhorar a experiencia dos clientes.

O prazo medio de entrega e de 7 a 21 dias, dependendo do escopo. Trabalhamos com preco fixo e cronograma definido desde o inicio.

Sim. Somos um estudio 100% especializado em postos de combustivel e atendemos projetos em todo o territorio nacional, de forma remota e presencial quando necessario.

Basta falar com um especialista pelo nosso canal de contato. Avaliamos a sua necessidade e enviamos uma proposta com escopo, prazo e investimento.

Cliente Projeto Posto
Projeto Posto understood exactly what we needed and delivered a project that took our station to a new level. The result goes far beyond aesthetics: more sales and more satisfied customers.
Professionalism from start to finish. The architectural design and the new visual identity completely transformed how our station is perceived. Traffic increased in the very first month.
The convenience store designed by the team became the heart of our business. Smart layout, perfect flow and a look that connects with customers. I recommend it without hesitation.
Carlos Mendonça
OwnerPosto Horizonte
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