We present the new design of Taquaruçu Gas Station, created to strengthen the venture’s presence in the region, raise the perceived value of the brand, and offer customers a more attractive, functional environment. Located at a strategic point on the PR-542 highway, the station now displays a modern, impactful visual composition, carefully planned to harmonize with highway traffic and stand out in its surroundings. The owner invests in a project that not only modernizes the façade but also transforms the customer experience, making the space more welcoming, organized, and inviting.
In the Auto Posto Taquaruçu visual project, we adopted a contemporary, sophisticated language fully oriented toward commercial performance. To reinforce this strategy, we selected a color palette of red, black, and white, which conveys strength, contrast, and high visual impact. This ensures immediate recognition both day and night.
Likewise, we developed the price totem following the same aesthetic standard. Its compact vertical structure, combined with clean lines and excellent legibility, ensures maximum visibility for drivers traveling along the highway.
The convenience store gains special prominence through the use of a red-and-white striped awning, inspired by the look of urban cafés. This element adds charm and brings the environment closer to a relaxing atmosphere. To complement it, we designed an outdoor space with metal tables, polished porcelain flooring, and tropical landscaping, creating more comfort and encouraging customers to linger.
The Auto Posto Taquaruçu visual identity was built with a focus on coherence, impact, and customer experience. To achieve this result, we organized the graphic elements in a balanced way across the entire structure, canopy, pumps, convenience store, service area, and totem, which ensures intuitive wayfinding and clear communication.
See more of our gas station design services and explore a related project, Lamborghini. For industry context on fuel retail, visit NACS.
