From the very first studies, we developed the new image of Dom Pedro Gas Station with a clear goal: to integrate a striking visual identity, operational functionality, and a welcoming experience for customers. Strategically located on a high-traffic road, we planned every detail with a focus on smooth traffic flow and the comfort of pedestrians and visitors. From the start, we valued the brand’s essence by creating a visual concept that conveys tradition, closeness, and practicality.
To ensure a continuous, efficient flow of vehicles, especially during peak hours, we structured the Dom Pedro layout with well-defined access points. We took advantage of the location on a multi-lane avenue to create wide entrances and exits, easing maneuvers and increasing safety. We also widened the sidewalks and organized a parking area near the convenience store. For the fuel pumps, we adopted a strategic distribution that optimizes service and improves forecourt operations. As an important complement, we decided to separate the prices from the main totem and installed a dedicated sign for that information. With this visual solution, we brought more organization to the environment while improving legibility for drivers passing along the avenue.
To develop the visual identity, we started from a concept that harmoniously unites tradition and modernity. Inspired by the historical figure of Dom Pedro II, we reinterpreted his image into a stylized graphic symbol, with light, contemporary lines that convey strength, elegance, and easy recognition.
For the color palette, we chose yellow to represent energy and visibility, and white as a symbol of cleanliness, trust, and clarity. This combination, in addition to creating a striking contrast, significantly expanded the station’s visual presence in the urban landscape.
See more of our gas station design services and explore a related project, Copagra. For industry context on fuel retail, visit NACS.
