Meet the visual communication of Auto Posto Beth, a station dedicated to fuel sales and services. It stands out for its striking, efficient visual communication and a firm commitment to delivering the best customer experience. Open from 6 a.m. to 10 p.m., it serves a diverse audience with a focus on the middle and upper classes. Its strategic location facing a busy highway ensures heavy vehicle flow. The visual project reflects modernity and dynamism, using vibrant colors such as green and yellow in an attractive design that grabs attention and encourages customers to stop for fuel or services.
The Auto Posto Beth visual identity project creates a visual impact that attracts and delights customers. We designed the façade to be vibrant and eye-catching, avoiding any dull or generic look that would undermine it, using a typographic style that reflects the modernity we aim to convey.
For the design, we chose elements with straight lines and an organized layout for a clean, contemporary look. These visual choices are key to creating an immediate connection with our target audience, who value aesthetics and efficiency. We used ACM (Aluminum Composite Material) with Kynar paint to ensure durability and a high-quality finish, a material that offers an attractive look along with resistance to wear and weather.
We added a price sign to the visual communication, since there is no room for a totem. We designed this sign to ensure information is visible in an organized, clear way, giving customers easy access to fuel prices, including ethanol, regular gasoline, and different types of diesel.
With all these elements, Auto Posto Beth positions itself as a location that is not only efficient but also attractive and inviting. The modernity and care in the design reflect a history of more than 30 years in the market. Previously operating under the Ipiranga brand, it now revitalizes its image with a new concept that attracts even more customers and delivers a distinctive refueling experience through complete gas station design and visual identity.
See more of our gas station design services and explore a related project, MASF. For industry context on fuel retail, visit NACS.
