The visual identity project for Auto Posto Joia do Tronco 1 fully modernized the station’s facilities while reinforcing the brand’s tradition. We implemented a functional, sophisticated design that delivers an attractive visual experience, aligned both with customer expectations and with current trends in the sector.
The new visual identity combines white, red, and black, creating a harmonious contrast that enhances the brand. Our team used ACM (Aluminum Composite Material) as the main material, recognized for its durability and elegance, to achieve this effect. The result is a modern, resistant finish ideal for the station’s intense daily routine. The white column cladding, combined with red details on the sides, integrates perfectly with the new canopy fascia, visually connecting the refueling area to the convenience store and improving functionality, since the station operates with three fuel pumps. We highlighted the pump communicators and colorful signage to optimize visibility and make the available fuels easy to identify. Although the canopy redesign follows the brand standard, it incorporates contemporary elements, such as high-relief ACM finishes, that reinforce the project’s sophistication. In short, this transformation attracts more customers and consolidates the unit as a market benchmark.
The renovation of Auto Posto Joia do Tronco 1 united tradition and innovation, consolidating the space as a benchmark in São Paulo. With a more functional, attractive environment, the station not only meets customer needs but also stands out in the fuel market. This transformation reflects the unit’s commitment to quality and continuous evolution through complete gas station design and visual identity.
See more of our gas station design services and explore a related project, Auto Posto Beth. For industry context on fuel retail, visit NACS.
